There is a revolution going on in the treatment of cancer, but millions of people struggle to find information that can save their lives. To fill the gap DSA is developing the new gold standard video channel for information about cancer.
We developed a new youth media brand for a generation not served by traditional news outlets.
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The questions are life and death. They are regular guys. But something separates them. When they are called, they come. And now for the first time, a television program captures their camaraderie of the New York City Fire Department and follows them into the breach. DSA is producing a multi- episode documentary television program shot from the firefighters’ perspective.